Our company has experienced strong growth since operations began in 1995 with the launch of the first Steel Blue products. Our goal to manufacture and market the most comfortable safety footwear in the world is an ongoing project through our premium Steel Blue brand and is backed by our money-back 30 day Comfort Guarantee

We believe in the quality of Steel Blue so much that we sell them with a 6 Month Manufacturers Warranty against faulty materials or workmanship.

We have always prioritised the R&D of new cutting edge products, technology and customer service to expand the business into a world-class company.  In 2001, we moved to larger premises within Western Australia to meet the growing demand for our products as we expanded our national and export markets and increased our local market share.

Our philosophy however has always remained simple and short. "We want to be the best, not the biggest". The four Founding Directors are extremely proud of what we have achieved and how well our products are accepted in the market. We have formed strong relationships around Australia and throughout the world with our distributors and their customers who we greatly appreciate and thank them all for their support and loyalty.

We have also been fortunate to have received national recognition as a progressive and extremely well managed business through various industry and business Awards. Our success at these awards is an endorsement of the high calibre and quality of Footwear Industries’ management and staff and their dedication to cutting edge technologies in R&D which enhance the overall well-being, safety and comfort of the company’s clients.

To our future customers we say welcome, please try our footwear, we are confident you will be 100% satisfied with the comfort and durability of our products. If you are not entirely satisfied there are no hard feelings, at least you gave them a go. Through our appointed distributors we will gladly stand by our manufacturer's warranty and Steel Blue money back comfort guarantee.

"What do you have to lose?"

Ross Fitzgerald