Since 1995, Steel Blue has grown to become Australia’s leading industrial safety footwear company. And every step of the way, our innovative attitude has set us apart. As industry leaders and original thinkers, we’ve established a long list of industry ‘firsts’. For a glimpse of our innovative way of thinking, check out just some of the technological ideas we’ve pioneered over the years:
• First safety footwear brand to use Poron inside the sole
• First to develop 3 density sole – Trisole Comfort Technology
• First to fully line most styles with non-chafing material
• First Aussie brand to use breathable, full length PU footbeds
• First Aussie brand with non-steel safety toecap
• First Aussie brand with light-weight electrical hazard range

By daring to be different, we set the pace that other safety footwear companies are forced to follow. And it’s not just us who think so. Here are some of the international accolades we’ve attracted:
• First Aussie brand to earn European Safety Footwear Certification CE EN ISO 20345
• First Aussie brand to have USA Safety Footwear Certification ASTM F2413
• We’re also the first safety footwear company to pioneer a variety of marketing initiatives.
• Only safety footwear brand in the world to offer a 30 day money back comfort guarantee on every style
• First Aussie brand to develop a range of boots dedicated to raising money for a cancer charity – The Purple Boot Range
• First Aussie brand to sponsor the Australasian Podiatry Council

We’re proud of our original thinking, because just like the people who wear our boots, we dare to be different.